Case Study | Web Design

Designing More Than a Website Building Catalys' Story

Catalys is a DTC performance marketing agency focused on driving real impact. They see themselves as partners to their clients, delivering solutions for sustainable growth. Their collaborative approach sets them apart, ensuring they are more than just another marketing agency. Catalys bridges the gap between marketing and business, consistently moving the needle where it matters most. They offer trust, results, and a shared commitment to lasting success.

Catalys' previous website failed to convey this message effectively. When they approached us, their online presence was limited to a single landing page with minimal content and unclear messaging. We started from scratch—researching, planning, and designing every element to reflect their core value of being a results-driven partner for their clients.

About the Project

Catalys approached us with the goal of creating a website that not only served as their digital presence but also reflected their brand ethos and values. They wanted a platform that showcased their commitment to being a results-driven partner to their clients. Our mission was to design a modern, engaging website from scratch, ensuring their messaging, design, and functionality aligned seamlessly with their vision. This project was a complete transformation—building a cohesive identity and crafting a user-friendly experience.

Project Timeline

Our branding process unfolds in three dynamic stages: discovery, creative exploration, and finalization—crafting a cohesive, captivating brand identity from start to finish.

Client Insights and Stragety

Onboarding Call: We start with a meeting to understand the client’s brand, goals, and vision for the project.
Questionnaire: A set of targeted questions is sent to gather detailed information about the client’s branding requirements and preferences.
Market and Audience Research: We analyze their industry, competitors, and target audience to opportunities and challenges.
Strategy Call: We hold a follow-up call to discuss findings, refine the approach, and align on the branding direction.
Project Scope Definition: Finalize the project’s objectives, deliverables, and timelines based on client input and research findings.

Client Insights and Stragety

Onboarding Call: We start with a meeting to understand the client’s brand, goals, and vision for the project.
Questionnaire: A set of targeted questions is sent to gather detailed information about the client’s branding requirements and preferences.
Market and Audience Research: We analyze their industry, competitors, and target audience to opportunities and challenges.
Strategy Call: We hold a follow-up call to discuss findings, refine the approach, and align on the branding direction.
Project Scope Definition: Finalize the project’s objectives, deliverables, and timelines based on client input and research findings.

Client Insights and Stragety

Onboarding Call: We start with a meeting to understand the client’s brand, goals, and vision for the project.
Questionnaire: A set of targeted questions is sent to gather detailed information about the client’s branding requirements and preferences.
Market and Audience Research: We analyze their industry, competitors, and target audience to opportunities and challenges.
Strategy Call: We hold a follow-up call to discuss findings, refine the approach, and align on the branding direction.
Project Scope Definition: Finalize the project’s objectives, deliverables, and timelines based on client input and research findings.

Struggles of Catalys before Rebranding

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Limited Website Structure

Single landing page lacked depth and clarity.

Lack of Content Depth

Website lacked content, missing detailed processes.

Disconnect from Core Values

Website failed to highlight Catalys' partnerships and sustainable growth vision

Unclear Communication

Failed to convey values, processes, and trustworthiness.

No Visual Identity

Poorly integrated imagery and no cohesive design system

Need for Redesign

Challenges highlighted need for comprehensive online redesign.

Process of the Project

At Mostli, our four-stage process includes Research and Insight, Strategic Planning, Design and Development, and Launch with Continuous Support, ensuring successful project outcomes aligned with client goals and objectives.

1. Discovery and Understanding

Discovery and Understanding is the first stage where we dive deep into understanding the client’s brand, goals, and audience. Through meetings, research, and questionnaires, we uncover key insights and challenges. This stage ensures a clear understanding of the project requirements, setting the foundation for strategic planning and effective design solutions.

2. Strategic Planning and Conceptualization

Strategic Planning and Conceptualization is where we map out the entire project, defining design goals and visual elements. We develop wireframes, create a roadmap, and align everything with the client's objectives. This ensures every design choice supports the brand’s identity and long-term vision, laying the foundation for a cohesive final product.

3. Design and Development

In the Design and Development stage, we turn ideas into reality. First, we create high-fidelity designs that ensure a seamless user experience and visual appeal. Once approved, the development team builds responsive, optimized websites or products, conducting thorough testing to guarantee functionality, performance, and consistency before final launch.

4. Launch and Continuous Support

In the Launch and Continuous Support phase, we deploy the project after thorough testing and approval. Post-launch, we provide ongoing support, monitoring performance, making updates, and optimizing as needed. This ensures long-term functionality, smooth user experiences, and alignment with evolving client needs and industry trends.

Client Insights and Stragety

Onboarding Call: We start with a meeting to understand the client’s brand, goals, and vision for the project.
Questionnaire: A set of targeted questions is sent to gather detailed information about the client’s branding requirements and preferences.
Market and Audience Research: We analyze their industry, competitors, and target audience to opportunities and challenges.
Strategy Call: We hold a follow-up call to discuss findings, refine the approach, and align on the branding direction.
Project Scope Definition: Finalize the project’s objectives, deliverables, and timelines based on client input and research findings.

Client Insights and Stragety

Onboarding Call: We start with a meeting to understand the client’s brand, goals, and vision for the project.
Questionnaire: A set of targeted questions is sent to gather detailed information about the client’s branding requirements and preferences.
Market and Audience Research: We analyze their industry, competitors, and target audience to opportunities and challenges.
Strategy Call: We hold a follow-up call to discuss findings, refine the approach, and align on the branding direction.
Project Scope Definition: Finalize the project’s objectives, deliverables, and timelines based on client input and research findings.

Client Insights and Stragety

Onboarding Call: We start with a meeting to understand the client’s brand, goals, and vision for the project.
Questionnaire: A set of targeted questions is sent to gather detailed information about the client’s branding requirements and preferences.
Market and Audience Research: We analyze their industry, competitors, and target audience to opportunities and challenges.
Strategy Call: We hold a follow-up call to discuss findings, refine the approach, and align on the branding direction.
Project Scope Definition: Finalize the project’s objectives, deliverables, and timelines based on client input and research findings.

Client Insights and Stragety

Onboarding Call: We start with a meeting to understand the client’s brand, goals, and vision for the project.
Questionnaire: A set of targeted questions is sent to gather detailed information about the client’s branding requirements and preferences.
Market and Audience Research: We analyze their industry, competitors, and target audience to opportunities and challenges.
Strategy Call: We hold a follow-up call to discuss findings, refine the approach, and align on the branding direction.
Project Scope Definition: Finalize the project’s objectives, deliverables, and timelines based on client input and research findings.

Ready to elevate your project? Let’s create something amazing together!

Get in Touch with Us

Home Page Design

Catalys’ homepage combines impactful messaging with modern design, featuring bold headlines like “We don’t give up on your brand.” It highlights credibility through partnerships, achievements, and testimonials while using intuitive navigation and engaging CTAs. Showcasing success metrics and dynamic case studies, the design reinforces Catalys' commitment to being a results-driven partner for businesses aiming to thrive.

Our Story Page

Catalys' "Our Story" page narrates their evolution from a small team of entrepreneurs to a robust performance marketing agency. Founded to address the lack of trust in the industry, they emphasize their commitment to delivering real results and rebuilding client confidence. Their mission is to act as a dedicated performance marketing team, leveraging their entrepreneurial backgrounds to provide data-driven strategies that enhance brands. Since 2021, Catalys has expanded from a trio to over 40 professionals, collaborating with more than 175 brands and generating $75 million in revenue.Their journey highlights a dedication to personal and organizational growth, underpinned by core values of accountability, integrity, and professionalism.

Services Page

Catalys' service pages are designed for user engagement with bold headlines that address client challenges right away. Strategic CTAs, like "Schedule a consultation," encourage action throughout the page. Visual metrics and client logos provide social proof, showcasing the company’s credibility and success. A clear process overview builds trust by explaining how results are achieved, while client testimonials add authenticity. The consistent layout across all service pages ensures a seamless user experience, effectively conveying Catalys' expertise and prompting user action.

“They Truly understood our vision and brought it to life with a website that perfectly reflects who we are. the visuals are modern and engaging, and the overall design captures the essence of our brand seamlessly”

Milind Gupta
Founder, Catalys
www.catalys.co

Ready to elevate your project? Let’s create something amazing together!

Get in Touch with Us